Have you ever had an idea in your head that seemed to expand, giving you a headache with each passing minute? Ideas of this nature can only be squished by doing something with them. At least, that’s been my experience thus far in my life.
I’ve tried just pushing one of these notions out of my head, telling myself the scheme is ludicrous, even if someone else has succeeded in implementing it for themselves. After all, what works for one may not necessarily work for someone else. Sure, what has worked for one could work for someone else, but for me this is the exception instead of the rule. I’ve never understood why this is with me, but, nevertheless, it is.
The last time I had an idea that fit into this category was a couple of weeks ago. I was at the climax of the first draft of my book, knowing that the end was imminent. Even though the final draft was and is still months, maybe even a year or two away, I thought now is the time to start working on getting potential buyers for my book. I figured if I did it slow and nonaggressive there wasn’t any way I’d look presumptuous.
And how was I going to get this do? Many bloggers get followers by putting out a newsletter. Some do it every time they publish a new post. Others fill the inboxes once a week. There are a few who get their newsletter out bi-weekly or once a month too. As a ‘new author’ (please don’t go by my age), I had to come up with an article or two to put into my newsletter for each time I would send it out. This isn’t an easy feat so I opted for a quarterly newsletter. It wouldn’t intrude on my time writing on my WiP or my blog posts with it being so infrequent.
My newsletter would have articles about strategies I’m learning along my journey to becoming a published author of novels. (I am already published as a journalist, as minuscule as it is.) The concept would be to give other writers suggestions that might help them in their struggles that they may have missed on their adventures through cyberspace. Plus, I’d be promoting other writers blogs by giving them credit for the initial strategies.
Does this sound promising? Well, it did to me anyway.
The one thing I didn’t realize — or maybe just refused to acknowledge — was most of the people who read my blog aren’t really interested in learning, at least not from me. What they do want is for me to entertain them. I guess I do an adequate job at this because I do have repeat visitors.
What made me act so preposterously? I don’t know. The foolhardiness of it is just astounding. Moreover, how, in the world, is having followers of my blog reading a newsletter I write going to help me find buyers for my eventual book? My marketing strategy was, most definitely, haywire. I should know better too. I took business courses in college, which included marketing along with management. First rule is to know your market, know what group you want to target. I went flying right over that when I knew I shouldn’t have.
I still like this idea about the newsletter. I just need to make sure that my target audience is right.
Whether you’re a writer or are in some other entrepreneurship, take heed. Do not be impetuous. Cover all bases before proceeding. This is important when you only have yourself to rely on.
Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending. ~Carl Bard