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Drew Bennett

Have you ever had an idea in your head that seemed to expand, giving you a headache with each passing minute? Ideas of this nature can only be squished by doing something with them. At least, that’s been my experience thus far in my life.

I’ve tried just pushing one of these notions out of my head, telling myself the scheme is ludicrous, even if someone else has succeeded in implementing it for themselves. After all, what works for one may not necessarily work for someone else. Sure, what has worked for one could work for someone else, but for me this is the exception instead of the rule. I’ve never understood why this is with me, but, nevertheless, it is.

The last time I had an idea that fit into this category was a couple of weeks ago. I was at the climax of the first draft of my book, knowing that the end was imminent. Even though the final draft was and is still months, maybe even a year or two away, I thought now is the time to start working on getting potential buyers for my book. I figured if I did it slow and nonaggressive there wasn’t any way I’d look presumptuous.

And how was I going to get this do? Many bloggers get followers by putting out a newsletter. Some do it every time they publish a new post. Others fill the inboxes once a week. There are a few who get their newsletter out bi-weekly or once a month too. As a ‘new author’ (please don’t go by my age), I had to come up with an article or two to put into my newsletter for each time I would send it out. This isn’t an easy feat so I opted for a quarterly newsletter. It wouldn’t intrude on my time writing on my WiP or my blog posts with it being so infrequent.

My newsletter would have articles about strategies I’m learning along my journey to becoming a published author of novels. (I am already published as a journalist, as minuscule as it is.) The concept would be to give other writers suggestions that might help them in their struggles that they may have missed on their adventures through cyberspace. Plus, I’d be promoting other writers blogs by giving them credit for the initial strategies.

Does this sound promising? Well, it did to me anyway.

The one thing I didn’t realize — or maybe just refused to acknowledge — was most of the people who read my blog aren’t really interested in learning, at least not from me. What they do want is for me to entertain them. I guess I do an adequate job at this because I do have repeat visitors.

What made me act so preposterously? I don’t know. The foolhardiness of it is just astounding. Moreover, how, in the world, is having followers of my blog reading a newsletter I write going to help me find buyers for my eventual book? My marketing strategy was, most definitely, haywire. I should know better too. I took business courses in college, which included marketing along with management. First rule is to know your market, know what group you want to target. I went flying right over that when I knew I shouldn’t have.

I still like this idea about the newsletter. I just need to make sure that my target audience is right.


Whether you’re a writer or are in some other entrepreneurship, take heed. Do not be  impetuous. Cover all bases before proceeding. This is important when you only have yourself to rely on.

Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending. ~Carl Bard


11 thoughts on “Preposterousness

  1. Newsletters are an interesting thing. I do subscribe to a number of online newsletters via email in relation to what’s happening in the city of Melbourne and my interests. A lot of the time I tend to skim newsletters. I do think it’s a great marketing strategy for a book, though. You could give your audience updates as to how you are progressing and teasers. I think finding the audience bit would be hard, just like how finding an audience for your blog is hard.

    Liked by 1 person

    1. Having progress updates and teasers is something I hadn’t considered. Thanks for the idea, Mabel.

      Yes, targeting the audience is murder. For instance, what can I say in 140 characters or less at Twitter to get anyone to even consider subscribing to a newsletter? I might have to just create a page at my blog to promote the newsletter that’s hopefully going to promote my book later. Urk! O_o

      Liked by 1 person

  2. Let me weigh in on why I read your blog–and love doing so. Yes, you do entertain me. Absolutely, but it’s because of your honesty and how you come to writing from a different spot than I do. You also educate me because I can see the world through your eyes, understand better that my cocoon isn’t necessarily representative of the world.

    Those are valuable to me, Glynis. Plus, you’re a good efriend. You come visit me, stay to chat, and share your thoughts on my world.

    Liked by 2 people

    1. You’re making me blush, Jacqui. I’m sure you’re more knowledgeable than I am — more driven too. Yes, my perception of the world is different, isn’t it. What can I say? I’m an old wanna-be-hippy.

      BTW, I’m collecting many of your #Tip posts at PearlTrees. You have your own folder under the category, Resources for Novels. 😉


  3. Just like my blog, my newsletter has evolved. Now that I’m focusing on editing, it only makes sense to offer tips. But you’re right in stating your potential readers don’t want tips from you. Give them glimpses into what makes your writing tick, but don’t go too much into process. In fact, it might be best to keep focusing on your blog for while and collecting email addresses that way and only start the newsletters when you’re closer to a book release. That way you can send the newsletter to your current mailing list, but give them the choice to opt out of the newsletter. I split my MailChimp sign-up into blog posts and the monthly newsletter. Most people sign-up for both, but a few prefer just the newsletter. My view is blogging is hard enough, why throw a newsletter into the mix until it makes the most sense to do so.

    Liked by 3 people

    1. Jeri, sound advice. You’re right. I’m jumping ahead of myself a little. With your suggestion in mind, I think I’m going to edit my sign up form so that people know not to expect anything until later next calendar year. I’m so close to being done with the first draft. It doesn’t mean I’m almost done though. I figure I have three more drafts before I send out to beta readers. (flesh out the story more, concise the writing, and fix as many of the typos and grammar errors I can see) Then after the beta readers, it’s back to self-editing again before having it edited professionally.

      Thank you for your honest advice. You just can’t know how much I appreciate it. 😀


  4. Marketing a book is really hard, especially for people like us who aren’t specialist in the field. My advice is for you to spend your energy on getting your book finished rather than a newsletter. You have a substantial amount of followers and once you’re ready to launch your book you can then use your blog to advertise it and hope that people will buy it and post a review on Amazon or wherever you choose to publish it. All the best. 🙂

    Liked by 2 people

    1. Yes, I know you’re right on this. In fact, you’re not the only one who has voiced this. Here I am planning to do things I really don’t see any point to, like having a Facebook page. Why would I have one when I really don’t like Facebook in the first place. In short, I’m heeding your advice, Carol.


      1. Glynis, I’m neither on Facebook nor Twitter. Nor Instagram. Really the only social media I put my energy into is my blog. I don’t know if that’s a good thing or not, marketing wise. But I do think that we have to make choices and it’s probably wise to choose what we like. All the best. 🙂


  5. I’ve never thought about the pros and cons of a newsletter. I don’t read any newsletters presently. To be honest, I have enough reading to do with my challenge to read 45 books this year, and to keep up with favorite bloggers. The rest of the time (when I’m not working, that is) is spent on trying to write my stories.

    I do, however, read your blog and if you post tips, tidbits and progress reports on yur blog, I will read them there. I enjoy your blog, as well as your stories, Glynis.

    Liked by 1 person

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